Strategies to move beyond traditional reports and connect emotionally with your stakeholders.
Category: Brand management
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Mattel’s Barbie Playbook: Replicating Success Across the Company’s Portfolio
A case study on sustaining a brand’s positive momentum.
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How to Turn Your Customer Base into a Community
WordPress co-founder Matt Mullenweg shares what it takes to foster loyalty, trust, and engagement—both inside and outside your company.
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Research: How Retailers Respond When Brands Start Selling Direct
And how suppliers can maintain crucial relationships when pursuing new channels.