Color symbolism guides are a helpful starting point, but there are many factors that go into how your logo is perceived.
Category: marketing
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Companies Are Using AI to Make Faster Decisions in Sales and Marketing
Don’t replace reflective decision-making—speed it up.
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Mattel’s Barbie Playbook: Replicating Success Across the Company’s Portfolio
A case study on sustaining a brand’s positive momentum.
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Fixing Chatbots Requires Psychology, Not Technology
Six strategies for getting people to love—and buy from—your AI chatbot.
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Does the Chief Marketing Officer Role Need an Update?
Digital technologies, data, and AI are making the job more demanding and complex.
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Bringing Innovation to an Underserved Market
The feminine care market saw little to no innovation for decades—until Thinx, Inc. came along.
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How Should Gen AI Fit into Your Marketing Strategy?
Three questions to answer.