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Category: x ad boycott

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  • Big brands are spending small sums on X to stay out of Musk’s crosshairs

    Big brands are allocating small amounts of their advertising budget to Elon Musk’s X, seeking to avoid being seen as boycotting the social media platform and triggering a public fallout with its billionaire owner.

    Multiple marketing executives told the Financial Times that companies have felt pressure to spend a nominal sum on X following Musk’s high-profile role in US President Donald Trump’s administration.

    They said Musk’s pursuit of legal action against groups that have stopped advertising since his $44 billion acquisition in late 2022 had also sparked alarm. X last month added about half a dozen more companies to its case including Shell, Nestlé, Pinterest, and Lego.

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  • X’s globe-trotting defense of ads on Nazi posts violates TOS, Media Matters says

    Media Matters for America (MMFA) has a plan to potentially defuse Elon Musk’s “thermonuclear” lawsuits filed so far in three cities around the world, which accuse the nonprofit media watchdog organization of orchestrating a very costly X ad boycott.

    On Monday, MMFA filed a complaint in a US district court in San Francisco, alleging that X violated its own terms of service by suing MMFA in Texas, Dublin, and Singapore. According to the TOS, MMFA alleged, X requires any litigation over use of its services to be “brought solely in the federal or state courts located in San Francisco County, California, United States.”

    “X Corp.’s decision to file in multiple jurisdictions across the globe is intended to chill Media Matters’ reporting and drive up costs—both of which it has achieved—and it is directly foreclosed by X’s own Terms of Service,” MMFA’s complaint said.

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