In a striking development that highlights the growing concerns over AI technology, Scarlett Johansson is calling for immediate government regulation of artificial intelligence following the unauthorized use of her likeness in a viral deepfake video. The controversy erupted when an AI-generated video surfaced showing Johansson and other Jewish celebrities appearing to protest Kanye West’s antisemitic remarks.
The video, created by a self-described “generative AI expert,” featured deepfake versions of Johansson alongside Jerry Seinfeld, David Schwimmer, and Adam Sandler, all wearing t-shirts emblazoned with the Star of David. According to The Guardian, the short film falsely depicted these celebrities opposing West’s recent controversial statements.
“We risk losing hold on reality,” Johansson warned, as reported by Business Today. The actress is now using this incident to advocate for broader protections against AI misuse, not just for celebrities but for the general public as well.
The incident has sparked renewed debate about the dangers of deepfake technology. According to NBC News, Johansson is urging lawmakers to implement comprehensive regulations governing AI use, particularly in cases where someone’s likeness is used without consent.
This isn’t the first time Johansson has faced AI-related challenges. The actress has previously taken legal action against unauthorized use of her image in AI applications, making her a prominent voice in the growing movement for AI regulation. Axios reports that she is specifically calling on the U.S. to outlaw AI misuse, highlighting the urgent need for legislative action.
The incident underscores a troubling reality: as AI technology becomes more sophisticated, the line between real and fake content grows increasingly blurry. Legal experts and technology critics argue that without proper regulation, such deepfake incidents could become more common and potentially more dangerous, threatening not only personal privacy but also public trust in digital media.
As this story continues to develop, it serves as a crucial reminder of the challenges facing society in the AI era, where the technology that promises to revolutionize our world also carries significant risks that must be carefully managed through thoughtful legislation and oversight.