Apple became the world’s largest smartphone seller

Apple Inc.’s smartphone shipments became the world’s largest seller with a record 22% increase in the fourth quarter, while U.S. sanctions drowned out Huawei.

An expanded number of models and a new look for the iPhone 12 lineup, Apple’s first 5G-enabled devices, especially in China, stop the demand for upgrades.

Figures from research firm IDC show that shipments hit 90.1 million phones, a quarterly record, giving it a 23.4 pc share of the global market.

Nicole Peng, who explored the Chinese smartphone market in Canalys, “In China, Apple has the best chance of capturing Huawei’s market share, when there is not much supply at the end. However, the demand for the brand is still there. ”

The figures came on Wednesday with the help of record-breaking reporters in Apple’s holiday quarter, which grossed $ 100 billion for the first time.

Sales in Greater China, which includes Hong Kong and Taiwan, increased by 57pc.

“We had two of the top three smartphones sold in urban China,” said Chief Executive Tim Cook. Reuters In an interview, he added that upgraders in particular had set a record in China at all times.

As is often the case in the fourth quarter when it launches new products, Apple acquired O-Spot from Samsung Electronics.

The South Korean firm saw 73.9 million devices with an annual increase of 6.2pc, giving it a market share of 19.1pc.

Huawei Technologies Co., Ltd., surprisingly, suffered the most, with shipments reaching a record 42.4pc to 32.3 million.

The Chinese tech powerhouse has come under fire after being blacklisted by the previous US administration on national security grounds, which has prevented overseas companies from supplying key parts, including semiconductors.

Huawei is now in the early stages of negotiating to sell its premium smartphone brands P and Mate, two people with direct knowledge of the matter said, a move that would eventually push the company out of the smartphone maker business.

According to IDC, it is now ranked fifth in the No. 2 ranking, having only two constituencies before.

But research firms Counterpoint and Canalys, which also released the data on Thursday, put Huawei at number six, the first time in years that it has slipped out of the top five.

According to IDC, China’s Xiaomi Corporation, the third-largest seller, saw its shipments rise 32 pcs, while fourth-ranked Oppo’s shipments rose 10.7pc.

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